Posts Tagged ‘list building’
Let’s Talk About Traffic – Build Your List
Saturday, April 12th, 2008
When we just getting started in Affiliate Marketing, one of the most important things we need to learn about is traffic – the pulse and blood of internet business.
Why would we need to understand what traffic is and how to get it?
The answer is, “the money is in the list” – but that means YOUR own list, not other people’s list. This is important if you want to be successful.
As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad and send people to a Website where they can buy the product.
BUT – there’s a serious problem with using this method. Among 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.
1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.
2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. And neither you nor the seller will benefit.
3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.
Here’s the solution for the above problem:
1. Write your ad and send the prospects to a well-written squeeze page. A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages should be simple – no flash, no links, and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them information that is what they’re expecting to find and that’s useful to them.
2. Offer them an incentive to give you their contact information. This could be a free eBook or report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.
3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.
4. Follow up with them on a regular basis – mixing good information, free bonuses from time to time and additional affiliate products.
Once you’re making money from your first affiliate product, move on to the next and then the next and the next. The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot. This is the concept of viral marketing. By setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.
With this method you can target your audience, attracting only the like minded people who are interested to make money online together with you. While your list grows, your business will also expand.
Hope by now, you see the importance of building your own list.
