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Search through your computer, you have some PLR contents, be it you acquired them or get them for free, rewriting them before posting to your site is to avoid content penalty by search engines.

Search engines are trying to feed surfers relevant results, to do so they will scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high, you are wrong. Search engines have complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty.

It’s difficult to know exactly how much to change, but even changing only 10% of the content can easily put you in the clear. You can also modify the PLR article to something that sounds more like how you would write. However changing 70% of the content is necessary for article to be submitted to article directory.

You could avoid the duplicate content issue entirely by writing every article from scratch. But that’s time consuming and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you’re not doing those other things.

It’s a lot easier to re-write something than to write from just a new topic. Changing a phrase here and there is easy and the writing that’s already on the page stimulates you to think of alternatives.

It’s much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. You can polish good chrome to a shine in a few minutes.

Right now you fully understand using PLR articles straight out of the box and post them onto your site, are not the most optimal way to use them. For this reason, you need to rewrite your PLR articles. Here are some rewriting tips for consideration:

1. Read the Article
Go through the article once so you have an idea of what it is about will help in rewriting it later.

2. Change the Headline
A headline must be short to work well, add a related keyword to the headline will be your best bet.

3. Rewrite the introduction paragraph
Reword the introduction paragraph, think of a different way of putting across the same point.

4. Create sub-headings in your articles
Break up your article into 2-3 sections, give them headings and rewrite the first few lines that go after each heading.

5. Rewrite the last paragraph
Go through the last one or two paragraph and rephrase them again. Follow the tips given in the previous section for what type of words to use, but basically as long as you stay on topic, use related keywords and paraphrase.

6. Create a call to action at the end of the article
For articles that are submitted to article directories, your intention is two-fold – you want to drive readers to your site, and you want the links from your submitted articles to help your site rank higher in the search engines. As such, it makes sense that the end of the article should contain some information about the site as well as a direct link back to it.

7. Add links
Use keywords in your article to link to sections of your website – specific articles or categories. Do this so as to create backlinks to your internal pages and this will improve your search engine rankings.

8. Review
Take a couple of seconds to go through your rewrite, check whether is the headline ok, does the subhead make sense, does the new article have a conversational flow to it. Make sure you haven’t missed out on anything and that you’ve formatted things properly (links, images, etc).

You now have a simple step by step process that you can take to either rewrite yourself, or to get someone else to rewrite the articles for you.

PLR content vendors vary a lot. Niche Content Packages, one of the best quality PLR sites and online since 2005,  hires the best professional writers to give you the best content. The PLR articles offered here will give you a great starting point. 

Another vendor I would recommend is Fireball Content Wholesaler, this company also provide high quality niche content sites, adsense sites, ebooks and articles.

However if you are too lazy to do anything and would prefer to outsource the activity, the best service that I prefer are Article Marketing Automation.