3 Tips On Choosing A Domain Name

What’s the one singular item that your online business requires to make it stand out and become a huge success?

The perfect domain name!

The domain name is what people enter into their browsers when they want to get to your site – it’s the part that comes after the http:// or the www. It’s your virtual real estate address. Having something they can remember without looking it up every time or keeping it in their bookmarks, to be lost among the all the other addresses, is the best thing you can do to get visitors to return to your site and word-of-mouth free traffic.

People say that all the great names have been taken, but that’s about as as incorrect as you can get. Here are some simple guidelines that will make your domain name — and your business — a memorable and popular web destination.

1. Choose a .com

The #1 rule is, go for the dot-com domain extension, which is typed as .com. This is the Main Street of the virtual|online world, and the one that most people will enter into their browsers regardless of what your domain extension actually is. While .org and .net were popular for a while, and then .us, .biz,.info and .name took the stage, people always revert back to .com — no matter how many fancy country code top level domains are launched into the mainstream, like .cc, .ws, .to, .cn and others.

2. Choose something memorable

Your domain name should match your business name, if possible. So if your flower shop is called Felicty’s Flowers, you want to get felicitysflowers.com, assuming it’s available. If it’s not, try adding a dash, like felicitys-flowers.com or a secondary descriptive word like felicitysflowersonline.com or prettyfelicitysflowers.com. If you’re creative, you’ll easily be able to come up with a name that matches your business name and is memorable for your customer.

Don’t forget that if you use a dash in your domain name, which some Search Engine Optimization experts say attracts more free traffic to your site, you’ll need to mention the dashes if you use your domain name in an audio product or commercial; so it would be “felicitys dash flowers dot com”.

Most people who enter your domain name into their browser later will not type the dashes.

3. Get Another Name Variation

If you’re lucky enough to grab a great domain name without the dashes, then it might be a good idea to get the same name with dashes between the words as well. You can put both domain names up on your server as mirror sites to get the benefits of Search Engine Optimisation as well as the ease of typing without the dashes.

You should also consider getting the .net or .org variation or even another extension or two to use as sister sites for your main dot com site… perhaps you could put your forum on the .net, or use your .com for your main product and .net for your business background information site.

Even if you’re searching for a domain name that you think might not be available, using your creativity and trying a variety of word combinations ought to allow you to come up with a memorable domain name that will attract people to your website.

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It can be quite time consuming checking domain name availability as you find each successive name you come up with has already been registered.

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